You get one half-day shoot (3-6 hours) that can involve any number of subjects or activities. There will be two shooters on site to capture as many different angles as possible. The more we can shoot, the larger your library of custom stock footage will be which gives more flexibility and value over time.
We will write a script based on your messaging prior to the shoot and work with talent to get it recorded after we have a rough cut of the ad together.
Different lengths work best for different messages and audiences. You will have 3 different lengths to test with your specific audiences. You have 5 seconds on YouTube to capture someone’s attention and every second you can hold them after that is precious.
- Broad YouTube targeting research
- Low-res reel of all footage for referenceBasic logo fade/slide bumper
- Custom music track
YouTube is not TV. It is less expensive & more effective.
YouTube is one of the largest websites on the entirety of the internet. It is the second largest search engine with people constantly watching videos for education, entertainment and reviews. Combine this broad reach with very sophisticated targeting capabilities based on demographic, behavioral and interests and the result is an advertising powerhouse.
But the widely adopted best-practices of TV don’t all carry over to YouTube. This audience is much less forgiving of terrible ads. They demand to be entertained by high-quality ads that they can actually connect with.
Example: You are a resort with many different activities. We would schedule as many of the activities as possible from as many angles as possible into as few shoots as possible. We will come out of these shoots with an entire library of footage that can be cut together in endless different ways.
Another example: You have an app for photographers. We choose a location and group of people that allow us to shoot in a variety of different looking environments to show the many ways that your app can be used. We use a green screen on the devices to be able to update the footage as the app evolves as well.
We produce a library of reusable footage so we can rapidly test new ad cuts.
Instead of focusing on creating one video at a time, we maximize every shoot that is scheduled to get as much variety of footage as possible so that all of the shots can be remixed in infinite ways. We are essentially building a library of custom stock footage for every client which allows us to continually pump out videos for far less than the usual price meaning that we can test multiple ad cuts and messages easily.
Our basic package includes one shoot, a custom music track, voice-over and 5x YouTube ads. We are, of course, flexible with our packages so we can tailor it to your needs. If you don't need a voice-over, we can take that out and save you money. Don't want a 60-second cut? We can do that too!
Contact us to talk about your project and discover exactly what you need for your business to shine.
Add-ons
Stock Music Track
Don’t have time for a custom track or want a genre that we don’t work in, we can find you a stock track in a jiffy! The downside is you have to license it for each video you use it for.
Script Writing
An image is worth a thousand words but sometimes words are the only way to get certain points across. Let us write you a script that perfectly captures your brand’s voice and communicates your message. We will work with you to rough out the concepts that need to be mentioned, then we will retreat into our dungeons to work late into the night writing and rewriting your script until we are happy with it. Then we will go over it with you, word by word, until you are happy as well.
Full-day Shoot
If there is a ton to cover or you need a more sophisticated shoot, you can tack on a few extra hours to make your half-day shoot a full 7-9 hours. We will probably need a break in the middle for lunch, but we won’t charge you for that.
Extra Half-day Shoot
If you can’t cram everything you want in one day because of scheduling or you have two separate locations or any other reason, you can add on as many shoot days as you need. We love being behind the camera so the more you add, the happier we get!
+1 Custom Track
Give more flexibility to the mood of all your videos by having us produce another custom music track. You can use this track as many times as you want for whatever you want.
Voice-over
If you have a script that needs to be read, we will find talent and work with them to get the perfect reading for your video. Finding the right talent is the hardest part of the process and we will work closely with you to determine who that is. During the reading, we will work with the voice to pull out the best representation of the brand and even get a few extra pick-up lines for future updates to the video. The price varies based on the availability of the type of voice you need and how experienced they are.
Advanced VFX
Green screens, motion tracking, lower thirds titles, and other comps, oh my! We can handle a lot of things in-house like green-screening computers/phones and even making fake golfball holes but more advanced effects will have to be outsourced.
Photography
Add a dedicated photographer to your shoot days for use on social, your website, print assets and whatever else your heart desires. This includes basic edits for exposure, color and contrast but not advanced post-production.
Export Stills
Want to use some low-res stills from the footage on social? We will export a library of stills that are plenty big enough for use on social.
Advanced Bumpers
A simple fading or sliding bumper is included in your package but if you want something more exciting, refer to our bumper package.